Important Aspects to Know Before Exporting Coffee from Indonesia
by Ubaidullah Rafie on Aug 20, 2025
Before exporting coffee, businesses must pay attention to the following:
- Market Research: Each country has different taste preferences and quality standards. Market research helps tailor products to demand.
- Certification Requirements: Many international buyers require certifications such as organic, fair trade, or traceability.
- Pricing Strategy: Export pricing must consider production costs, logistics, duties, and profit margins.
- Payment Schemes: Determine a secure payment method (L/C, TT, or DP) that suits the buyer's conditions.
- Dynamic Regulations: Indonesian export regulations are constantly evolving. Businesses need to stay updated on the latest permits and policies.
Challenges in Coffee Export
The following are common challenges frequently faced by businesses in coffee export:
- Complexity of Regulations and Documents: Many MSMEs find it difficult to understand and fulfill all administrative requirements.
- Product Quality Consistency: Differences in harvest conditions can affect the taste quality and grading of coffee.
- Logistical Barriers: Transportation access from coffee-producing regions to major ports is often not optimal.
- Limited Production Capacity: Small farmers or cooperatives often struggle to meet large volume demands.
- Lack of International Negotiation Knowledge: Language, business culture, and contract drafting with foreign buyers pose distinct challenges.
Solutions from ZendEase Indonesia
As a trusted export partner, ZendEase Indonesia provides end-to-end services to assist businesses in exporting coffee, especially for MSMEs and cooperatives. Our services include:
- Legal and Document Assistance: We help prepare complete export documents in accordance with international standards.
- Product Certification and Testing: We collaborate with reputable laboratories and certification bodies to ensure products pass quality tests.
- International Buyer Matching: We have a global network of buyers to connect your products with the right markets.
- Shipping and Cargo Consolidation: We offer LCL (Less Container Load) shipping options so that SMEs can export without the burden of full containers.
- Export Consultation: We provide education and mentoring to help businesses penetrate global markets.
Conclusion
Indonesian coffee export represents a significant opportunity that should not be missed, but it requires the right strategy and knowledge. With assistance from ZendEase Indonesia, you do not have to navigate the complex process alone. We are ready to be your export partner, from upstream to downstream.
Interested in exporting your coffee?
Contact our team at urafie@zendease.com or indonesia@zendease.com for more information about your coffee exportation process.
