Do I Need BPOM Approval for Importing Cosmetics, Supplements, or Food?

Let’s walk through a scenario that might sound familiar: you’ve discovered a beautiful skincare line on social media, a health supplement buzzing online, or a ready-made coffee that’s perfect for your target market. You’re almost ready to import — then a question pops up: “Do I need BPOM approval?”

The short answer: in most cases, yes — but here’s a concise guide to help you navigate the process smoothly.

What Is BPOM, and Why Is It Important?

BPOM (Badan Pengawas Obat dan Makanan) is Indonesia’s official food and drug oversight agency. Its mission is simple — to make sure all cosmetics, supplements, and processed foods you buy or sell are safe, properly labeled, and meet quality standards. Without BPOM’s sign-off, your goods risk being held at customs — sometimes never to leave.

When Is BPOM Approval Required?

BPOM approval varies by product type:

• Cosmetics - Includes skincare, makeup, and fragrances. You’ll need to submit a notification to BPOM before launching.
• Health supplements - Any vitamins, herbal products, or wellness capsules must be registered and approved.
• Processed foods and beverages - From packaged snacks to bottled drinks, nearly all require BPOM permits.

In short, if it’s a cosmetic, supplement, or processed food, yes, BPOM approval is usually mandatory.

Which Products Might Be Exempt?

There are a few exceptions:

• Fresh, unprocessed items (like fruits or vegetables) typically don’t need BPOM clearance.
• Small personal-use imports, such as gifts or one-off orders, might fall outside the requirement — though other regulations may still apply.

If you’re unsure, it’s always better to double-check rather than face delays at customs.

A Quick Look at the BPOM Approval Process

Here’s how the steps typically go:

1. Submit product details, ingredients, and packaging information.
2. Provide lab tests that confirm product safety and integrity.
3. Await BPOM’s review — approval can take several weeks to months, depending on the product type and documentation.

Secure approval, and your goods can legally enter the Indonesian market with fewer hurdles.

Why Partnering with Experts Makes a Difference

BPOM regulations can be intricate — every product category comes with its own documentation needs. Missing just one requirement can lead to:

• Delays at customs
• Stock being pulled off shelves
• Fines — or worse, banned products

ZendEase simplifies the process. We help you:

• Determine whether BPOM approval is required
• Prepare and submit all necessary documents
• Ensure your product labeling meets Indonesian regulations

All so you can focus on growing your business — while we handle the compliance.

If you’re importing or selling cosmetics, supplements, or processed foods in Indonesia, BPOM approval is more than just a box to check — it’s your ticket to market access and consumer trust.

Need help navigating BPOM registration or import compliance? Send us a message at indonesia@zendease.com — we’ll walk you through each step, from document prep to final approval.