Do I Need a Company or Import License to Bring Goods into Indonesia?

When we think about importing into Indonesia, we often imagine layers of red tape, complex regulations, and the need to set up a full-fledged business before we even touch a shipping container. It’s no surprise that many newcomers to the world of trade feel overwhelmed.

Entering Indonesia’s import market might seem overwhelming, especially if you’re just starting out or running a small business. Questions like “Do I need a company first?” or “Can I import without a license?” are common for newcomers. Whether you’re a solopreneur importing handmade ceramics or an SME testing out a new product line from overseas, here’s a breakdown of what you need to know before your goods hit Indonesian shores.

So, do you need a company or a license to import goods into Indonesia? The short answer: it depends on your goals.

Do I Really Need a Company to Import?

Not always. Individuals can import goods into Indonesia for personal use, as long as the value and volume stay within non-commercial limits. But if you’re planning to import regularly, even on a small scale, customs will likely classify it as a business activity, and that means you’ll need a registered entity.

For businesses in Indonesia, setting up a registered Indonesian company is essential for handling imports. Without it, shipments are far more likely to face restrictions or rejection at customs, slowing down your operations.

What If I Don’t Have a Company Yet?

If setting up a company feels like too much too soon, there’s a practical alternative: using an undername import service (also called consignee services). With this option, you can partner with a licensed importer like ZendEase to bring in goods on your behalf using their company license.

These service providers — often freight forwarders or trade facilitators — can help you legally clear goods through customs without requiring you to have an API. It’s a popular option among first-time importers and small sellers looking to test the waters.

When Do You Need Special Permits?

Having an import license alone isn’t always enough. Certain products — like food, cosmetics, electronics, or used goods — require extra permits and certifications from agencies such as BPOM, the Ministry of Trade, or SNI. For example, importing skincare products into Indonesia requires BPOM approval before they can legally enter and be sold in the market.

Real Example: Small Café, Big Import Dream

Let’s say you’re a local café owner in Bandung looking to import ceramic tableware from Vietnam. If you’re only ordering once and the shipment is small, you might manage through a third-party service. But if you plan to stock your café or resell those items, it’s wiser to set up a legal entity and get your API. It saves time, protects your goods, and builds long-term credibility.

Any Doubts?

Personal imports may fly under the radar, but regular business activities require proper legal setup. Whether you’re an individual or a company, ZendEase can act as your trusted Importer of Record or consignee in Indonesia — managing all customs clearance, duties, and compliance on your behalf. That means your products won’t get stuck in customs, and you won’t have to worry about navigating complex regulations. Email us at indonesia@zendease.com to get started.